MAC signed Lady Gaga on for a second year as their spokeswoman for their Viva Glam campaign for 2011. As many of you remember Lady Gaga teamed up with Cyndi Lauper for the 2010 campaign. The company said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which raised more than $190 million for the cause since it was founded in 1994. From images that I have seen to me this looks different from the other Viva Glam shades. It looks to be more of a true nude, and it is the first amplified shade of all the previous Viva Glam colors.
Not only is it beautiful shade to add to your collection but you will also be making a beautiful contribution. Remember that 100% of the earnings from the MAC Viva Glam lipsticks go to the MAC Aids Fund.
US/Canada launch date is February 17, 2011
International launch date is March 2011